Promoting African Fashion

The fact that I did my university outside my continent of Africa, it made me aware of a lot things. It is what led me to become aware of who I am as person, and especially as an African. I realised that as an African I have hardly done anything to showcase my beautiful continent. 2013 is the year I came back to live in Africa. One of the things I decided to start doing in order to promote my beautiful Africa both locally and internationally through my photographs, was to start wearing clothes made in Africa. My first thought then was, this is not going to be easy for me but I am going to try. So I started looking around for local brands that have well-designed clothes with cool African fabrics.

Recently I learnt that, most of the so-called “African fabric” are actually Indonesian inspired batik designs that were brought by the Dutch to West Africa. And since the 90's there is more and more fabrics that are made in China.

This is how I found myself having this same conversation with a friend of mine who also happens to be a Fashion Designer. I was positively surprised to learn that for her brand she makes her own unique patterns or should I say her own “African print”, she even took the time to walk me through her whole process. 

Her name is Rwema Lauren she is a Fashion Designer based in Kigali, Rwanda. And her brand is called Uzi Collections. I am always excited to tell her story because I happen to be one of the people that inspired her to pursuit her passion in fashion. I also have to admit that I am always impressed with the quality of her garments.  Below are some of the photos I shot for her brand.













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