SAYING THANK YOU

Thank you is something I seem to never deeply mean regardless of how frequently I say it. It just sort of comes out, when I get change from the bus conductor (after shouting myself hoarse so he doesn't act like he forgot), when someone steps aside for me to go through a tight space, when I receive goods I purchased, when I'm handed my Debit card back after paying via POS. Casual thank you's all around. I came to recognise this act of courtesy, of saying 'thank you' as an indicator of 'well raised' children, something I was admonished to be while growing up. No wonder its meaning, its implication beyond the banal is oftentimes lost on me. Just a few days to my twenty fifth birthday in September, I would recei...

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TOO MUCH IN THE BREW? OF NIGERIAN MUSIC VIDEOS 

This is an old article from my medium page reposted in entirety here. Okay so I took a break from a long overdue edit to write this because heck I have to write something. When it’s not a client brief, it’s a treatment or a copy or a tweet or a script (After tweets and maybe rant medium posts I write everything else sparsely and at a rather languid pace). Bottom line is I had to write something, eventually. I’ve been thinking about scaling up in music videos and what exactly that achieves beyond a certain threshold. How many locations are enough before it becomes too much, how many props before it becomes a fashion exhibition. When does it begin to look like more of an ego sizing contest on the part of the ar...

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