Kenya's MagicBus "Uber for Buses" Wins $1M In Hult Prize 

Magic Bus Ticketing, a Kenya base startup has emerged the winner of Hult Prize 2016. 

The Hult prize is said to be the world largest student competition which aims at social good. The prize is a partnership between Hult International Business School and the Clinton Global Initiative (CGI) to bringing students' ideas to reality and awarding the winning student team with $1 Million in seed capital to launch their ideas as a social enterprise. Over the years, winners have emerged from Cambridge University, McGill University, Indian School of Business etc.  

The Hult Prize 2016 saw Kenya startup- Magic Bus Ticketing crowned overall winner with $1 million in seed capital after scaling through five other finalists selected from an handful of 25, 000 applicants around the globe; Musana Carts from Hult International Business School, Simprints from University of Cambridge, Team Anchor of University of Ghana, Team Synergy from BRAC, Bangladesh and Pro Trash from Tec de Monterey, Mexico. 

Magic Bus Ticketing, is an organized text-based ticketing service that aims to make bus transport more reliable and accessible by reducing waiting times and increasing productivity of both commuters and buses. The team is made up of four students (Leslie Ossete, Iman Cooper, Wyclife Omond, and Sonia Kabra) from Earlham College in Richmond, Indiana. 

Co-founder and CEO, Leslie Ossete said, "Magic Bus aims to double the income of the bus operators and its community-based ticketing agents by reducing the wasted time drivers and commuters face while boarding a fare".  Leslie believes time is an opportunity and making the best out of every opportunity involves moving from point A to B. 

So far, Magic Bus which is basically tagged as the "Uber for Buses" has seen development over the months. Iman Cooper, CMO of MG stated that “We have had successful results so far, with more than 2,000 unique users and more than 5,000 bus tickets booked through Magic Bus Ticketing. By the end of 2018, we hope to expand our services to the rest of East Africa, where market conditions are similar to those in Kenya.” 

Past winners of the Hult Prize competition are Asire Foods, NanoHealth, and Impct. 

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