What are social issues?
A social issue (also called a social problem, social conflict, or social illness) is a problem that influences a considerable number of the individuals within a society.
Movies that address social issues have a better chance of being sponsored and produced, and would ultimately have a better impact of the society at large.
A good story must be compelling, relatable and somewhat addictive. When a story is driven by social change, it's not only these three things, it's also more likely to be profitable to the production team and to the society at large by way of education and creating awareness.
Often times, we underestimate the influence the media has on the masses. There are several scholarly definitions of media effects. According to Dolt Zillmann's exemplification of communication, media effects is described as "the social, cultural, and psychological impact of communicating via the mass media." There is a whole course of study dedicated to controlling, enhancing and mitigating the impact of mass media on individuals and the society.
Distribution of information through mass media can either be achieved via written text, audio recording or video showings. Research has proven that an audience would recall six times more information from video than from text. Telling your story via film already give you an advantage as people are most likely to remember your story this way.
A crucial question every creative should ask themselves before beginning their story is: Why am I writing a story? What message do I want to pass across? Am I looking for make profit by sharing this story?
It is important for every story to have an end game and when this end game addresses issues that could ultimately positively impact on a society, how powerful it'll make us feel as creators!